TERMS & CONDITIONS: Heineken x Koufu Promotion (“PROMOTION”)

GENERAL

1.               The Terms and Conditions set out herein shall apply to the Promotion by Asia Pacific Breweries (Singapore) Pte Ltd (“APBS”) relating to and/or in connection with the brands and pack types of products manufactured by APBS and/or sold by APBS in Singapore (“APBS Products”) as detailed herein.

2.               Only persons aged 18 years old and above are eligible to participate in this Promotion. It is an offence in Singapore for individuals below 18 years old to purchase liquor; the offence upon conviction (by relevant authorities) is punishable with a fine not exceeding S$10,000.

3.               Subject to clause 2 above, this Promotion is open to all Singapore citizens, permanent residents, holders of valid employment passes, or work permits, with the exception of employees of APBS, its affiliate companies, associated agencies, advertising agencies, dealers, distributors, vendors, participating outlets, promoters and their relatives.

4.               For the purposes of the Promotion, the “Company”, “us” or “we” shall refer to APBS. To the fullest extent permitted by law, the term “APBS” shall also include third parties (including but not limited to any agent, partner, participating establishment and/or contractor) involved in the running and/or mechanics of this Promotion.

AGREEMENT TO TERMS AND CONDITIONS

5.               By participating in this Promotion, participants agree to and shall abide by, these Terms and Conditions applicable to and governing this Promotion as set out herein.

RESERVATION OF RIGHTS

6.               The Company reserves the right at any time and in its sole and absolute discretion to vary the Terms and Conditions (or any part thereof) and/or to withdraw or terminate the Promotion without prior notice or reason. The participants’ continued participation in the Promotion shall be deemed to be the participants’ agreement to such varied Terms and Conditions.

7.               All decisions made by the Company in relation to the Promotion, the Terms and Conditions and any aspect thereof are final and binding and no correspondence will be entertained.

8.               All Goods and Services (as defined in clause 15 herein) are:

a.               subject to stock availability; 

b.               not exchangeable for cash or credit unless specifically stated;  

c.               if unclaimed in accordance with the Terms and Conditions, will be dealt with at the Company’s sole and absolute discretion; and

d.               the Company reserves the right to cancel, change, substitute or remove the said Goods and Services at any time without prior notice.

PRIVACY

9.               APBS collects, uses and discloses participants’ personal information and data in accordance with our Privacy and Cookie Policy at https://www.apbsingapore.com.sg/privacy-policy/. The Privacy and Cookie Policy may be updated from time to time, and we encourage participants to check back regularly for updates to the same.

WARRANTY AND USE OF RECORDS

10.            Each participant warrants that any information provided pursuant to this Promotion (including but not limited to name, identification number (partial or otherwise), contact details and number(s) and/or addresses) is true, accurate, valid and to be relied upon by the Company. Each participant shall be responsible for keeping the Company informed of any update to the information initially provided, as necessary.

11.            By participating in this Promotion, the participants agree to take part in any promotional or publicity exercise as may be conducted by the Company, which may include the collection, use and disclosure of personal data provided by the participants to APBS as part of the Promotion, photographs and/or audio/visual recordings (of the participants) for such promotional or publicity purposes. Any record in any medium arising out of or in connection with such promotional or publicity exercise including but not limited to the participants’ performance, appearance, likeness, personal particulars, photographs, audio/visual recordings and/or written responses (the “Records”) shall to the fullest extent permitted by law be the sole property of the Company and in any case the participants hereby irrevocably and unconditionally at no cost, grant the Company all consents and waivers necessary for the Company to make or retain such Records and use and/or publish the same in any manner as the Company shall in its sole discretion deem fit in relation to the purpose of the Promotion and subject to the Terms and Conditions.

12.            Where permissible and to the fullest extent permitted by law, each participant expressly waives all rights which the participant may acquire or have or be entitled to under the law (and any subsequent enactment or amendments thereto) in respect of or in relation to, the Records.

LIMITATION OF LIABILITY

13.            The Company accepts no responsibility and will not be liable (to the maximum extent permitted under law) for any loss, injury, expense, delay or irregularity (“Loss”) arising out of or in connection with the Promotion.

14.            In particular and without prejudice to clause 13, the Company disclaims any liability (to the maximum extent permitted under law) in respect of any Loss (whether suffered by the participants, their families or third parties) arising from or in connection with or as a result of:

a.               any incomplete or inaccurate or illegible information provided by the participants;

b.               any third parties’ provision of goods and/or services (including but not limited to any communication, delivery or electronic messaging services); and

c.               the possession and/or use of the Goods and Services as defined hereafter.

15.            The Company makes no representations or warranties, expressed or implied, and disclaims any and all liability (to the maximum extent permitted under law), as to the condition, quality, merchantability or fitness for use of APBS Products, any prizes, premiums, goods, products, items and/or services pertaining and/or provided to, received and/ or purchased by the participant pursuant to the Promotion (the “Goods and Services”).

16.            Without prejudice to and in addition to any provision herein, APBS shall not be liable (to the maximum extent permitted under law) for any loss or claim arising from any delay, error or otherwise arising from any communications, electronic platforms, hardware or software failure.

PROMOTION DETAILS/ MECHANICS

17.            The details of the Promotion are set out in Schedule 1.

OTHER TERMS

18.            These Terms and Conditions shall be governed by Singapore law and the parties agree to submit to the jurisdiction of the courts of Singapore.

19.            The Contracts (Rights of Third Parties) Act 2001 is hereby expressly excluded from application to these Terms and Conditions.

20.            Where registration is required prior to participation in this Promotion, each participant shall be responsible for furnishing correct and accurate details, failing which, such participant may be automatically disqualified and rejected from the Promotion.

21.            Failure to comply with any of the Terms and Conditions of the Promotion may result in the participant being disqualified from taking part in the Promotion, in which event any monies paid by such participant (if any) shall not be refunded.

SCHEDULE 1

PROMOTION DETAILS

1.               The Promotion will take place from 1 July 2026 to 30 September 2026 (both dates inclusive) (the “Promotion Period”) in selected participating Outlets, while stocks last. APBS shall have sole and absolute discretion to extend/amend the Promotion Period, On-Site Redemption Period (as defined below) and HE Online Redemption Period (as defined below) as it deems fit.                 

2.               By participating in this Promotion, the participants agree to abide by all terms and conditions set out herein and, in any message, or communication by the Company relating to the Promotion.

3.               During the Promotion Period, every participant who makes a Qualifying Purchase (as defined below) at an Outlet (as defined below), will receive one (1) scratch card and stand a chance to win a Prize (as defined below), on a first come first serve basis and while stocks last, in accordance with the mechanism set out below. If a scratch card reveals that a participant has won a Prize, the winning participant shall comply with the Prize redemption mechanics as set out below to redeem the relevant Prize.                  

4.               A “Qualifying Purchase” shall mean the purchase of four (4) Participating Products (as defined below) at a participating Outlet. The Qualifying Purchase shall be made in a single receipt.  

5.               A “Participating Product” shall mean a Heineken lager beer 633ml bottle. For avoidance of doubt, the Participating Product refers to Heineken only and excludes Heineken Silver, Heineken 0.0 or other variants or line extensions.

6.               An “Outlet” shall mean any of the participating brick-and-mortar outlets (and shall exclude any online stores of such outlets) in Singapore at which the Qualifying Purchase can be made, as set out in Schedule 2. The Outlets may be updated from time to time at the sole and absolute discretion of the Company and otherwise communicated to the participants.

7.               The “Prize” shall mean one (1) of the following:

(a)     One (1) Heineken bottle opener;

(b)    One (1) deck of Heineken playing cards;

(c)     One (1) Heineken lager beer 633ml bottle;

(d)    One (1) Koufu drink coaster;

(e)     One (1) set of physical Koufu F&B vouchers (worth S$2); or

(f)     One (1) round-trip coach transfer from Singapore to a hotel at Genting Highlands (to be selected by APBS in its sole and absolute discretion), a two-night stay at such hotel for two persons, one set of round-way cable car tickets for two persons and a curated Heineken brand experience (which may include one guided product experience session and one meal arrangement) (collectively, the “Heineken Experience Prize”). The date(s) of travel for the Heineken Experience Prize winner(s) will be from 22 to 24 October 2026 (or such other date(s) as APBS may inform the Heineken Experience Prize winner(s) from time to time).

Please refer to the Promotion mechanics for further details.

8.               The number of Prize(s) to be won may be limited and shall be decided in accordance with the sole and absolute discretion of the Company. There may be up to 15 winning participants for the Heineken Experience Prize.   

9.               Each participant shall be of legal drinking age (aged 18 years old and above) and may participate in the Promotion multiple times, provided that the participant has made the requisite Qualifying Purchase for each such participation. 

10.            Participants who do not comply with the requirements herein will be automatically disqualified and rejected from the Promotion.

11.            The following are examples that disqualify any person from participating in the Promotion:

(a)     Incorrect product purchased and/or product not purchased at Outlet(s);

(b)    Incorrect and/or incomplete details (if required) provided by the participant;

(c)     Qualifying Purchase was made before the commencement of the Promotion Period or after the end of the Promotion Period.

12.            The Promotion and Promotion mechanics are as follows:

Additional Details on Redemption Mechanics

13.            If the scratch card reveals that the participant has won the Heineken Experience Prize, the participant will be required to submit the following details (“Registration Details”) via the campaign microsite https://www.drinkies.sg/brands/heinekenxkoufu26 the “Website”):  

(a)     Full name (as per NRIC);

(b)    Singapore registered Mobile Number;

(c)     Email address;

(d)    Winning scratch card serial number; and

(e)     Proof of winning scratch card (in image form).

14.            Each participant shall be responsible for furnishing correct and accurate details. For the avoidance of doubt, by participating in the Promotion, the participant consents and agrees to the collection, use and disclosure of his/her personal data by the Company for the purposes of administering the Promotion and otherwise in accordance with the Company’s privacy policy. For more information (including on collection, use and disclosure of such personal data), the participant may refer to the Company’s privacy policy which may be found at: https://www.apbsingapore.com.sg/privacy-policy/.

15.            Upon successful completion of the registration, the Company / the Company’s relevant partner(s) shall proceed to verify the Registration Details provided by the participant, and the verification process may require approximately one (1) week.

16.            Winning participant(s) of the Heineken Experience Prize with valid submissions of Registration Details will be notified through phone, SMS or email by 10 October 2026 or such other notification date as the Company / the Company’s relevant partner(s) may determine in their discretion. The announcement of winning participant(s) of the Heineken Experience Prize will also be made on the Website within 5 working days from the Company’s / the Company’s relevant partner(s)' successful notifications to all the winner(s).

17.            Participant(s) who win the Heineken Experience Prize will also be contacted by the Company / the Company’s relevant partner(s) with details on how to claim the Heineken Experience Prize (including additional details requested for the purposes of administering travel-related details). To claim the Heineken Experience Prize, participant(s) must keep and show the original receipt(s) of the Qualifying Purchase(s), the winning scratch card and the SMS or email notification for verification purposes.

18.            Any winner of the Heineken Experience Prize shall be deemed to have forfeited the Heineken Experience Prize if he/she is unable or failed to redeem the Heineken Experience Prize, or remains uncontactable after at least three (3) days from the first contact attempt, or failed to provide for verification the valid winning scratch card or other relevant documentation.

19.            The participant(s) agree that the Heineken Experience Prize shall be administered by a travel operator appointed by the Company / the Company’s relevant partner(s). All travel arrangements, including accommodation and transport, for the Heineken Experience Prize may be subject to change by the Company / the Company’s relevant partner(s) including the appointed travel operator. Final confirmation of travel arrangements, schedules, and accommodation will be given by the travel operator, and any additional expenses not stated in the Heineken Experience Prize package shall be borne solely by the winner.

20.            In the event that any Prize(s) are not claimed within the On-Site Redemption Period or HE Online Redemption Period (as the case may be), such unclaimed Prize(s) shall be forfeited without any liability on the part of the Company to the participants, and the unclaimed Prize(s) may be disposed by the Company in any manner in its sole and absolute discretion.

Additional terms

21.            For the avoidance of doubt, by participating in the Promotion, the participant consents and agrees to the collection, use and disclosure of his/her personal data by the Company for the purposes of administering the Promotion and otherwise in accordance with the Company’s privacy policy. For more information (including on collection, use and disclosure of such personal data), the participant may refer to the Company’s privacy policy which may be found at: https://www.apbsingapore.com.sg/privacy-policy/.

22.            The Company and/or the relevant participating Outlet has the sole and absolute discretion to:

(a)     void or reject any participation in the Promotion which in its opinion is fraudulent, not genuine or which fails to fulfill the Promotion requirements; and

(b)    determine when the Prize(s) have been fully given out and reject any further participation.

23.            For avoidance of doubt, all of the Prize(s), regardless of their condition, quality, merchantability or fitness for use, or failure by the participant to redeem the same, are not exchangeable for cash and not transferable to any other person.

24.            All Prize(s) are subject to the issuing or coordinating organizations’ terms and conditions as applicable.

25.            Without prejudice to any of its other rights, the Company reserves the right to disqualify any participant for fraud and/or reject fraudulent entries as determined in its sole and absolute discretion.

26.            Unless otherwise stated herein, the Company is under no obligation to contact the participants in relation to the Promotion or any part thereof. Should the Company choose to do so, the Company will make only reasonable efforts to contact the participants.

27.            The Company will not be responsible for lost, late, damaged, corrupted, illegible, misdirected or incomplete confirmation of participation in the Promotion, or for any confirmation of participation in the Promotion not received due to lost, failed, delayed or interrupted communications or to other delays, or errors of any kind in the transmission.

28.            All Prize(s) are to be redeemed before the end of the Redemption Period and any redemption shall be forfeited and/or invalid after such date.

29.            In no event whatsoever shall the participants be entitled to any refund of monies or any form of compensation (to the maximum extent permitted under law).

30.            Participants may dial (65) 6860 3272 to make an enquiry during the following operating hours - Monday to Friday: 9:00 a.m. to 5:00 p.m. (Saturday/Sunday/Public Holiday & Eve of Public Holiday closed).   

SCHEDULE 2

LIST OF OUTLETS